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What is S.W.A.G.G.?

S.W.A.G.G.’s Mission, Vision, Core Values & Goals provide the foundation for our organization. These critical elements describe who we are, what we want to achieve, and what will guide us in achieving our collective goals which is to save water, encourage plant-based food and plant trees.

Why S.W.A.G.G.?

Conservation of nature is the need of the hour and we, as PSSM, are focused on how to conserve and protect Mother Earth. With the rising pollution levels, climate changes and disasters, it is time that we take action, as a team, as a family. We aim at Improving the quality of life through promoting plant-based food and conservation habits and increased involvement in our communities.

Get involved with S.W.A.G.G.

Want to be a part of this great movement? You have taken the right decision. We need all individuals to come together as a family to help preserve nature and help rebuild the planet for our future generations. Let's build communities of people who take action towards smarter, more environmentally friendly activities.

Green Hills

Our Mission

Our Planet | Our Future | Our Responsibility

Our mission is to improve the environmental quality and conditions of our Mother Earth by partnering with community leaders and aspiring environmentalists by working together to create a climate resilience society and sustainable planet for all kingdoms to co-exist; human beings, animals, plants and minerals.

Our mission is to stop the killing of animals and spread the message of non-violence and compassion towards all living beings.

Trees From Above

Our Vision

Making a Difference Today

We envision a better future, a better world, where all of us can create sustainable living conditions that allow co-existence, empowerment and nourishment, for a healthier, wealthier, greener, and flourishing Mother Earth today and forever.

We envision a compassionate world where we respect, love and value all animals and learn to co-exist. We envision to create a world with no animal cruelty whatsoever. S.W.A.G.G. fights for animal and human rights on earth.

Image by Anastasia Taioglou

Our Goals

To the Future!

Build communities of people who take action towards smarter, more environmentally friendly activities by bringing awareness and encourage each and every one to contribute (however small) to save Mother Earth and reduce the carbon print, pollution, animal cruelty and exploitation of natural resources.

Inspire adults, youth and children to take action, however big or small and educate individuals and organizations about saving water, non-violence towards animals and going green globally.

Promote Nature and animal love and the conscious utility of natural resources in every individual. Save millions of gallons of water by encouraging everyone to adopt plant-based food.


Encourage, inspire, and motivate all “Citizens of Mother Earth” to go plant-based and plant at least 300-500 trees per person every year.

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