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Image by Teemu Paananen


The Mission, Vision, Core Values & Goals of PSSM SWAGG serve as the basis of the organization. They define our identity, our aspirations, and our guiding principles. Our ultimate objective is to conserve water, promote plant-based diets, and plant trees.


PSSM SWAGG is focused on conserving and protecting nature. With increasing pollution and climate change, action is necessary. The goal is to improve quality of life by promoting plant-based food and conservation habits and community involvement.

Get involved with PSSM SWAGG!

Joining this movement is a great decision. We need everyone to work together to preserve nature and rebuild the planet for future generations. Let's form communities of people who take action towards smarter, more environmentally friendly activities.

Green Hills

Our Mission

Our Planet | Our Future | Our Responsibility

There are two mission statements. The first one aims to improve the environmental quality of the planet by collaborating with community leaders and environmentalists to create a resilient and sustainable society for all living beings.


The second mission statement seeks to end animal cruelty and promote non-violence and compassion towards all living beings.

Trees From Above

Our Vision

Making a Difference Today

We envision a better future, a better world, where all of us can create sustainable living conditions that allow co-existence, empowerment and nourishment, for a healthier, wealthier, greener, and flourishing Mother Earth today and forever.

We envision a compassionate world where we respect, love and value all animals and learn to co-exist. We envision to create a world with no animal cruelty whatsoever. S.W.A.G.G. fights for animal and human rights on earth.

Image by Anastasia Taioglou

Our Goals

To the Future!

Build communities of people who take action towards smarter, more environmentally friendly activities by bringing awareness and encourage each and every one to contribute (however small) to save Mother Earth and reduce the carbon print, pollution, animal cruelty and exploitation of natural resources.

Inspire adults, youth and children to take action, however big or small and educate individuals and organizations about saving water, non-violence towards animals and going green globally.

Promote Nature and animal love and the conscious utility of natural resources in every individual. Save millions of gallons of water by encouraging everyone to adopt plant-based food.


Encourage, inspire, and motivate all “Citizens of Mother Earth” to go plant-based and plant at least 300-500 trees per person every year.

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